PATH

“The Future Isn’t Disposable”

(AI-Generated Spec Ad)

The first video I ever made using AI — and the one that showed me just how powerful this medium could be when guided by intention and storytelling. Created for the Curious Refuge competition, this spec ad imagines a world where pigs and turtles swim through oceans of plastic — and one brand dares to fight the tide. A love letter to bold sustainability and the kind of branding that actually makes a difference.